Brand guidelines

Brand Assets

Logos

Without Background

With Background

Dark, Without Background

SVG

PNG

Text, With Background

SVG

PNG

Usage

Don't recreate or redraw the logo.
Only use the logo in the approved colors provided.
Always keep sufficient clear space around the logo.
Respect the minimum size — min-height: 24px.

Colors

Ziij

Core

Name	HEX	CMYK	RGB	Pantone	RAL
Ziij Orange	#DD4829	0, 67, 81, 13	221, 72, 41	—	—
Cream	#FFFBF0	0, 2, 6, 0	255, 251, 240	—	RAL 9001 (approx.)
Warm Black	#2A1A15	0, 38, 50, 84	42, 26, 21	—	—
Charcoal	#1A1A1A	0, 0, 0, 90	26, 26, 26	—	RAL 9005 (approx.)
Wordmark Navy	#0F1229	63, 56, 0, 84	15, 18, 41	—	—

Supporting

Name	HEX	CMYK	RGB	Pantone	RAL
Muted Text	#70605C	0, 14, 18, 56	112, 96, 92	—	—
Border	#E0D4D1	0, 5, 7, 12	224, 212, 209	—	—
Secondary	#EBE8E0	0, 1, 5, 8	235, 232, 224	—	—

Typography

The Ziij type system — engineered for clarity in two languages.

Primary typefaces

Satoshi

English UI — body, headings, buttons, labels

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Engineering precision meets creative chaos.

Weights in use

Medium 500
Semibold 600
Bold 700
Black 900

Readex Pro

Arabic UI — primary body text

أ ب ت ث ج ح خ

الدقّة الهندسية تلتقي بالإبداع.

Weights in use

Regular 400
Medium 500
Semibold 600
Bold 700

Accent & decorative

Amiri

Decorative Arabic — sidebar, highlights, footer

زِيجٌ — ارْتَقِ لِتُلْهِم

Thuluth

Large Arabic display — footer watermark, Our Story titles

زِيجٌ

Ejaza

Signature wordmark — the large «زِيجٌ» in the footer

زِيجٌ

Type scale

EyebrowSection label
Page H1Brand Assets
Section H2Typography
BodySupporting copy and descriptions at comfortable reading size.
Mono / specs labelSYSTEM_SPECS · v2.4

Notes

Mono/technical labels use Satoshi via font-mono — not a separate monospace font.
English italic emphasis uses the system serif — not a custom Ziij face.
Arabic UI uses Readex Pro via font-readex / global `html[lang="ar"]` rules; `font-black` steps down to 800 and tight letter-spacing is disabled.

Writing "Ziij"

How to write the Ziij name — correctly, every time.

English

Approved

Ziij
Ziij AI
Ziij Inc.
© Ziij Inc. 2026

Avoid

ZIIJ
Ziijj
ziij (in body copy)
ZiijAI
Ziij inc

One capital only: Z then lowercase "iij" — always in marketing and UI.
Proper noun: no plural; use "at Ziij", "Ziij's approach".
All-caps "FROM ZIIJ" / "BY ZIIJ" only in technical eyebrow labels — never in body copy.
URLs and handles stay lowercase: ziij.ai · @ziij_ai
Never use the old name "Lakhsly" — it is now "Nawaah".

Arabic

Context	Spelling	Example
Brand name (full diacritics)	زِيجٌ	Footer, Ejaza / Thuluth specimens
With English gloss	(زِيج)	زيجًا (زِيج)
UI / nav (no diacritics)	زيج	Nav: «كتابة زيج»
Definite	الزِيج	ما هو الزِيج؟
Accusative	زيجًا	بنوا زيجًا
Legal entity	شركة زِيجٌ	Copyright line

Formal content and footer: prefer زِيجٌ with full diacritics.
Short titles and UI: زيج without diacritics is acceptable for small-screen clarity.
Never mix with other spellings (زيج / Zij / Zeej / Lakhsly).
Bilingual intro context may show both: Ziij (زِيج).

Bilingual

Latin "Ziij" stays as-is in URLs, SEO, and technical titles.
In Arabic sentences use زِيجٌ or زيج per context.
Do not translate the name (no "الزيج" as an English translation of Ziij).
RTL: Arabic text is dir="rtl"; "Ziij" inside an Arabic sentence may stay LTR.

Context reference

Context	EN	AR
Hero	Ziij AI Agency & Custom Software	زِيجٌ لوكالة الذكاء الاصطناعي
Copyright	© Ziij Inc. 2026	© زِيجٌ إنك ٢٠٢٦
Nawaah label	Nawaah · BY ZIIJ	نواة · من زِيج
Blog byline	At Ziij	عند زِيجٌ

Origin: from Persian Zih (cord) → Zīj, the astronomical handbook. Context only — the name is never literally translated.

Marketing Materials

Approved messaging, voice, and assets — copy and use.

Brand voice

Confident

We state outcomes, not hopes.

Technical

Precise language; we respect an expert audience.

Partner, not Vendor

We advise and architect; we don't just sell.

Precise

Clarity over hype. Every claim is backed.

Core messaging

English

Engineering precision meets creative chaos.
From chaos to clarity.
We are the Bridge.
We turn the complexity of your ideas into the elegance of a functioning, precise reality.

Arabic

الدقّة الهندسية تلتقي بالإبداع.
من الفوضى إلى الوضوح.
نحن الجسر.
نحوّل تعقيد أفكارك إلى أناقة واقع يعمل بدقة متناهية.

Taglines

English

Pause the Game. Build the Future.

ArabicPrimary tagline

ارْتَقِ لِتُلْهِم

Boilerplate

English

Short

Ziij is an AI and Odoo ERP partner that turns disconnected systems into a single, intelligent operational core for businesses across MENA.

Long

Ziij fuses enterprise-grade Odoo ERP with intelligent AI automation to give businesses one connected operational core. As an official Odoo partner serving Egypt, Saudi Arabia, and the UAE, Ziij helps organizations earn more, save more, and win back time. From custom software to full ERP implementation, Ziij turns operational complexity into clarity.

Arabic

Short

زِيجٌ شريك في الذكاء الاصطناعي وأودو ERP يحوّل الأنظمة المنفصلة إلى نواة تشغيلية ذكية واحدة لشركات المنطقة.

Long

تدمج زِيجٌ أودو ERP على مستوى المؤسسات مع أتمتة ذكاء اصطناعي ذكية لتمنح الشركات نواة تشغيلية واحدة متصلة. بصفتها شريك أودو الرسمي في مصر والسعودية والإمارات، تساعد زِيجٌ المؤسسات على زيادة العائد وتوفير التكاليف واسترداد الوقت. من البرمجيات المخصصة إلى تنفيذ ERP كامل، تحوّل زِيجٌ التعقيد التشغيلي إلى وضوح.

Elevator pitch

We help MENA businesses replace disconnected systems with one AI-powered Odoo core — so leadership finally sees everything in real time.

نساعد شركات المنطقة على استبدال الأنظمة المنفصلة بنواة أودو واحدة مدعومة بالذكاء الاصطناعي — ليرى القياديون كل شيء في الوقت الفعلي أخيراً.

Do / Don't